The 5-Star Review Request Script
We love browsing them when we're a customer. Someone's fajitas didn't have enough sizzle? - unacceptable! Barber Chris is an easy talkin' salt-of-the-earth kinda guy. Perfect.
These are the insights that customers want to gain from reading Google Reviews. As a business, it's your job to take a front-row seat in soliciting more 5-star reviews.
That's exactly what we're gonna focus on today.
The Importance of Asking for Reviews
In a previous article, we discussed the importance of managing your Google My Business profile well. To quickly summarize:
GMB drives visibility for your business
An effective GMB improves trust & credibility
Be sure to stay up-to-date with imagery, Q&A, and accurate hours
Now we've arrived at the crux of your GMB profile: reviews.
Potential customers are significantly more likely to trust a business with a slew of positive reviews than one with few or no reviews. We're conditioned to be weary of businesses/products without reviews - it's part of the Amazonification of our lives. Furthermore, Google reviews specifically influence your business's search engine ranking. The more positive reviews you have, the higher your business ranks, and the more visibility you enjoy.
But asking for reviews is awkward - how do get over that?!
Asking for reviews can feel awkward. It can feel like you're fishing for compliments - something your mamma taught you was uncool from a young age. However, consider this: You're not asking for a favor. Instead, you're seeking valuable feedback to improve your services and help your business thrive. It's a mutually beneficial process. Your customers get better service, and you get valuable insights and enhanced credibility.
Review Solicitation Can Actually Deepend Your Relationship with Customers:
Many businesses fear that asking for reviews might offend their clients or come across as desperate. The truth is actually the opposite. Requesting feedback demonstrates that you value your clients' opinions and are committed to improving their experience. It shows that you're engaged and eager to evolve. This interaction often deepens client relationships, fostering loyalty and repeat business.
What we're all reading this article for The Perfect Script to Solicit 5-Star Reviews
When asking for a review, keep your request concise, genuine, and respectful. Here's a tried-and-tested script:
"Hi [Customer's Name],
I hope you're well. I'm [Your Name] from [Your Company Name]. I wanted to say thanks for choosing our services, we were pleased to serve you.
As a small business, we rely on feedback from valued customers like you to help us stand out in a crowded market. If you have a moment, could you please share your experience with us in a quick Google review?
[Google Review Link]
Your thoughts not only help us improve but also guide other potential customers.
Thank you for your time and for considering leaving a review. We appreciate it!
Best,
[Your Name]"
It really is that simple.
To find your Google review link, simply click the "get reviews" button on your Google My Business profile. This will pull up a link you can insert into your email.
Automating Review Solicitation
To stay on top of your review solicitation, consider automating the process. This doesn't mean sending impersonal, robotic messages. Instead, use tools to schedule personalized, timely review requests. Automation ensures consistent follow-up, keeping your business at the forefront of customers' minds and ensuring you continually collect feedback.
Remember, the primary purpose of soliciting reviews is not to inflate your rating artificially but to listen to your customers and continually improve. It's about establishing a connection with your clients and reinforcing the value of your business in the market.
If you have questions about your GMB or want a free consultation on how it can be improved - let's connect!
