When launching a paid search campaign, many digital marketers underestimate the significance of negative keywords. A thoughtfully crafted negative keyword list is as crucial as your targeted keyword list, acting as a barrier, ensuring your ad only appears to the most relevant audience.

Every dollar you come across is exactly the same as the next. Usually soggy, green, and loaded with possibilities. It's a blank canvas, capable of painting any financial picture you desire. Yet, somehow, in the so-called “data-driven” world of business and marketing, we’ve come to place these dollars into mental boxes. Some, we spend freely, without a thought. Others, we agonize over, guarding them like precious gems. Why?

Asking for reviews can feel awkward. It can feel like you're fishing for compliments - something your mamma taught you was uncool from a young age. However, consider this: you're not asking for a favor. Instead, you're seeking valuable feedback to improve your services and help your business thrive. It's a mutually beneficial process.

In a matter of days, Threads achieved the unthinkable - 100m users. It was epic to watch & a thrill to get caught up in the sign-up frenzy. Truly, it felt like Taylor Swift Era's tour ticket release day all over again - everyone was asking "Did you get in?"

Yet, here we are mere weeks later & their active users are down 60%. Some dropoff is expected, but 60%?! - that's troubling.

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope." - My boy from Missouri, Mark Twain