Sr. Paid Social Specialist

Company: Upstream Digital Marketing

Location: Nashville, TN (Hybrid)

Position: Sr. Paid Social Specialist

Type: Full-Time


Our Mission

Making Big Brand Advertising Strategies Accessible to Businesses of Any Size.

Your Impact

You'll join a team that has managed over $50M in ad spend, helping small businesses turn paid media advertising into a reliable source of new customers. Your expertise will directly impact business owners who need clear solutions, not industry jargon.

Our Culture

At Upstream, we're focused on building transparent and long-term relationships with our clients. We pride ourselves on making complex topics and data immediately actionable. We believe in protecting team member capacity, allowing each team member to focus and deliver quality work (not be buried by endless emails 🤦‍♂️).


The Role

As our Senior Paid Social Specialist, you'll develop and execute comprehensive social advertising strategies across multiple platforms, with a strong emphasis on Meta campaigns. You'll work alongside our design team to create multi-channel campaigns that consistently bring in qualified customers through Meta, YouTube, LinkedIn, and TikTok.

Impact on Our Mission

Your expertise in social advertising will give small businesses the edge they need to compete in their markets, turning their advertising budgets into predictable growth while maintaining complete transparency about performance.

What You'll Love Doing

  • Creating and optimizing Meta advertising campaigns that consistently exceed client expectations

  • Expanding client reach through strategic campaigns on YouTube, LinkedIn, and TikTok

  • Analyzing cross-platform campaign data to uncover insights that drive performance improvements

  • Partnering with our design team to craft platform-specific ad copy that connects with target audiences

  • Managing complex conversion tracking setups across all social advertising platforms

  • Testing new strategies and ad formats across different platforms to maximize client ROI

You'll Thrive Here If...

  • You have 4+ years of experience managing paid social campaigns, preferably in an agency environment

  • You're an expert in Meta advertising, with deep platform knowledge and proven results

  • You also have strong experience running campaigns on YouTube, LinkedIn, and TikTok

  • You have strong technical expertise with conversion tracking, Google Tag Manager, Google Analytics, and the Meta Pixel

  • You excel at managing multiple accounts while maintaining exceptional attention to detail

  • You love analyzing data and using it to tell clear performance stories

  • You're comfortable presenting campaign results and strategies directly to clients

  • You have a proven track record of growing client accounts and maintaining long-term relationships

  • You stay ahead of platform changes and industry trends

  • You're passionate about helping small businesses succeed

Note: No degree required – we care about your skills and experience, not your credentials.

Location & Work Environment

  • Hybrid role based in Nashville, TN

  • One day per week in-office collaboration at our Franklin, TN location

  • Flexible scheduling for remaining remote work days

Compensation & Benefits

  • Competitive salary commensurate with experience

  • Health stipend

  • 3% retirement match

  • Generous vacation policy

Growth Potential

At Upstream, you're not just filling a role – you're helping build the foundation of our agency. As one of our early team members, you'll have:

  • Direct impact on shaping our agency's future

  • Clear path for professional advancement as we grow

  • Opportunity to define best practices and processes

  • Voice in key strategic decisions

Why a Small Agency?

We're small by design, not by accident. At Upstream, you'll experience:

  • True flexibility without corporate red tape

  • Direct access to decision-makers

  • Freedom to implement ideas without endless approvals

  • Efficient processes that don't slow you down

  • A scrappy, results-focused environment

  • Real impact on client success


How to Apply

Please send your resume and cover letter to Nate@upstreamdigitalmarketing.co (note: .co, not .com)